Consulting CMO  ·  Marketing Technologist

Your competitors are
already investing
in marketing. Are you?

Mid-market IT companies that delay marketing investment don't just grow slower — they hand over their market share to competitors who won't give it back. The window to act is open right now. It won't stay that way.

Start the Conversation Why This Matters Now
"We'll invest in marketing once revenue grows." Revenue grows because of marketing. Not the other way around.
"We get most business through referrals and relationships." So does every competitor. Brands win the deals that referrals can't reach.
"Show me the leads that came from the marketing spend." Leads come after buyers trust your brand. That trust takes time you're not investing.
The Moment You're In

AI has changed the rules.
Your competitors know it.

For the first time in decades, a mid-sized IT company can punch like an enterprise — with AI-driven content, hyper-targeted campaigns, automated lead nurturing, and brand presence across every channel a CXO touches, at a fraction of what it once cost.

The companies moving on this right now are building brand moats that will take 3–5 years to close. The ones waiting for "the right time" are watching that gap widen — quarter by quarter, deal by deal.

This is not a soft argument about brand equity. It is a hard commercial reality: businesses that invest in structured marketing today will be structurally harder to displace tomorrow.

Don't Let Competition Outsmart You
◈

Brands that build early, grow faster

Companies that invest in positioning before they "need to" consistently outperform those that wait. The compounding effect of brand trust takes 18–24 months to mature — which means the time to start is always earlier than it feels.

◈

AI amplifies strategy — it doesn't replace it

AI tools amplify what you already have. Without a brand strategy, content architecture, and clear market position — AI just produces noise faster. You need the strategy first. That's where a Consulting CMO begins.

◈

The cost of waiting is invisible — until it isn't

You don't see the deals that went to a competitor with a stronger brand. You don't see the talent that chose them. You don't see the partner renewals they got first. Marketing neglect is a silent tax — and it compounds.

Harish Keswani — Consulting CMO, Business Mojo
Harish Keswani Founder & Consulting CMO
Why Harish is Different

Not a marketer who learned IT.
An engineer who mastered marketing.

01
Deep IT Domain DNA

B.E. from VESIT (Mumbai University). 25+ years embedded in IT Infrastructure, Software, and Managed Services — across Tatanet Services, Zenith Computers, and V2 Solutions. Harish does not need to be briefed on what your products do, how your sales cycle works, or why your channel partners behave the way they do. He already knows.

02
Product Management Depth

Having developed and launched multiple technology products across IT and Telecom, Harish brings a product management lens to marketing — understanding how to position complex solutions to CXO buyers, not just generate impressions that don't convert.

03
Entrepreneurial Business Perspective

As a founder himself, Harish understands P&L pressure, founder credibility, and the resistance to marketing spend — which is exactly why he structures programs that are measurable, capital-efficient, and directly tied to business outcomes.

04
Day One Productivity. Zero Training Required.

Most marketing hires take 3–6 months to understand your business. A non-IT CMO may never fully get it. Harish plugs in immediately — with vocabulary, context, and credibility that earns the confidence of your leadership, technical, and sales teams from week one.

TiE Mumbai India SME Forum NEN Mentor — Wadhwani Foundation Visiting Faculty — VESIM · IBS · SJSOM IIT Bombay
The Business Case

What is the real cost of
not having a CMO?

Most founders of high-growth IT companies have built their business on delivery excellence, deep client relationships, and technical reputation. That is an extraordinary achievement. It is not a growth strategy for the next decade.

—

No Brand Differentiation

When every IT company says "end-to-end solutions," "customer-first," and "cutting edge technology" — none of them are saying anything. Without a specific, credible brand position consistently expressed, you are invisible to buyers who haven't met you yet.

—

Referral-Only Growth Has a Ceiling

Referral-dependent businesses plateau. The pipeline becomes unpredictable, deal sizes are relationship-constrained, and the business becomes hostage to a handful of people. Structured marketing breaks that ceiling.

—

Talent Chooses Brands, Not Job Descriptions

The best technical talent in Mumbai is choosing employers partly on brand perception. A company with no thought leadership, no narrative, and no digital presence loses talent it never even interviews.

—

Vendor Partners Reward Visibility

Your OEM partners — Dell, IBM, Microsoft, AWS, Cisco — allocate MDF, co-sell resources, and premium programme access to partners with marketing muscle. Invisibility is commercially expensive in ways that never appear on a single line item.

—

Digital Absence = Non-Existence to New Buyers

When a CXO Googles your company before a meeting — what do they find? A dated website, no case studies, no thought leadership? The impression is set before the conversation begins.

→

These are not marketing problems.
They are revenue problems.

All addressable — with the right marketing leadership, the right strategy, and the right investment horizon. That is exactly what a Consulting CMO engagement delivers.

Let's Discuss Your Situation

How Does a Consulting CMO Compare?

Consulting CMO
Business Mojo		 Full-Time CMO
Internal Hire		 Junior Marketing
Digital / Performance
IT Domain Knowledge 25+ years, deep Variable / often nil Typically none
Strategic Direction ✓ Full ownership ✓ After 3–6 months ✗ Execution only
Time to Productivity Week 1 3–6 months 1–2 months
Brand & Positioning ✓ Core strength Depends on profile ✗ Not in scope
Annual Investment Efficient & flexible ₹60–100L+ CTC ₹6–12L CTC
B2B IT Sales Cycle Fluency ✓ Native Depends on history ✗ Usually not
OEM / Vendor Ecosystem ✓ Established Build from scratch ✗ Unknown
Services

What a Consulting CMO
actually does for you

Every engagement is tailored to your company's stage, competitive context, and growth ambition. These are not retainer templates — they are real strategic programs built around your specific situation.

01

Brand Strategy & Market Positioning

Define what makes you distinctly valuable in a crowded market. Build a brand platform and messaging architecture that your sales team can sell with — not just marketing copy no one reads.

  • Competitive positioning framework
  • Brand platform & messaging hierarchy
  • Value proposition by buyer segment
  • Integrated marketing communications plan
02

Demand Generation & Pipeline Building

Build a repeatable demand engine that works alongside your relationship-based sales. Campaigns designed for the IT B2B sales cycle — not B2C vanity metrics.

  • Account-based marketing (ABM)
  • Customer activation & demo events
  • LinkedIn, SEM & email programs
  • CRM-integrated nurture workflows
03

Digital Presence & Thought Leadership

Ensure your digital footprint reflects the quality of your company. A CXO who Googles you before a meeting should be impressed — not uncertain.

  • Website strategy & content architecture
  • SEO & technical content roadmap
  • LinkedIn thought leadership programme
  • Case study & proof-point development
04

Go-to-Market for New Solutions

Launching a new practice, vendor partnership, or vertical? A structured GTM programme ensures your sales investment is backed by market awareness that converts faster.

  • GTM strategy & launch sequencing
  • Sales enablement materials
  • Partner co-marketing programs
  • Launch events & campaign execution
05

Channel & Vendor Partner Marketing

Maximise the commercial value of your OEM relationships. Premium partners get premium co-marketing — but that requires a marketing capability the OEM can actually work with.

  • MDF planning & utilisation
  • Co-branded campaigns with OEMs
  • Partner programme positioning
  • Channel communication programs
06

Consulting CMO Retainer

An ongoing engagement where Harish serves as your embedded marketing head — attending leadership reviews, directing vendors, guiding your team, and owning outcomes.

Most Popular
  • Monthly strategy & planning sessions
  • Agency & vendor oversight
  • Marketing team mentoring
  • Board & leadership reporting
Discuss a Retainer
Selected Work

Growth programmes for companies
exactly like yours

Wysetek Systems Technologists
IT Infrastructure · Cybersecurity · Cloud · Managed Services · Mumbai
Ongoing Retainer

Full-Stack Marketing Transformation for a Leading Mumbai IT Solutions Company

Wysetek is one of Mumbai's most established IT infrastructure, cybersecurity, and cloud solutions companies — with deep partnerships across Dell, IBM, AWS, and other major OEMs. As Consulting CMO, Harish led a comprehensive overhaul of the company's marketing function: from brand positioning and digital presence to structured demand generation and OEM co-marketing. The result is a marketing engine that works in parallel with — and amplifies — Wysetek's formidable sales and technical capability.

Brand & Digital Rebuild Complete website overhaul — solution-led, enterprise-grade, optimised for CXO audiences
OEM Co-Marketing Co-branded events, MDF-funded campaigns, and joint showcases with Dell & IBM
Thought Leadership Case studies, technical blogs, and LinkedIn strategy targeting IT decision-makers
CybersecurityCloudModern Data Centre Open SourceManaged ServicesAWS
Galaxy Office Automation
IT Infrastructure · Cloud · Managed Services · Mumbai  |  2018–2023
5-Year CMO Retainer

From ₹300Cr to ₹1200Cr — and India's #1 Dell Technologies Partner

Harish served as Consulting CMO at Galaxy Office Automation for five years, in an engagement directly parallel to his current role at Wysetek. When he joined, Galaxy was a strong but under-marketed IT company. Over the engagement, Galaxy grew 4× in revenue and earned the distinction of becoming Dell Technologies' top partner in India — a position built as much on brand visibility, partner marketing, and structured demand generation as on technical delivery excellence.

Complete Rebrand End-to-end brand identity overhaul — positioning, visual identity, messaging, and collateral system built from scratch
Integrated Marketing Stack Website, digital assets, social channels, content, and CRM-integrated campaigns — full marketing infrastructure created from zero
Dell #1 Partner India Co-marketing programmes, MDF utilisation, and partner visibility that helped Galaxy earn Dell Technologies' highest partner recognition in India
Full CMO RetainerBrand & RebrandDell Partnership Cloud & InfrastructureManaged ServicesTeam Building
Powercon Group
Renewable Energy · Managed Services · Pune  |  2016–2018
Brand Launch CMO

Launching India's Only Managed Services Provider for Renewable Power Assets

Powercon is an Indo-German technology venture in Pune — India's first company to offer 360-degree Operation & Maintenance managed services for renewable energy assets (wind, solar, hydro) across multiple OEM technologies. Harish helped position and launch the brand from inception, carving a highly specific niche identity in a nascent market and building all marketing assets from the ground up.

Brand Identity & Kit Complete brand system — positioning, visual identity, messaging, and collateral suite for a first-of-its-kind company
Digital Presence Website, social media channels, and digital content strategy — built entirely from scratch at launch
Brand LaunchRenewable EnergyManaged ServicesPR & Communications
Logo Infosoft
Enterprise Software · GST & Invoicing · Turkey & India  |  2017
Digital & Content Strategy

India Market Entry for the World's #4 GST-Ready Enterprise Software

Logo Infosoft — Turkey's #1 and the world's #4 enterprise software for GST-compliant invoicing and distribution network management — entered India in early 2017 seeking to build mindshare in a competitive, brand-unfamiliar market. Harish led the end-to-end digital and content strategy for their India launch, with a focus on growing awareness and inbound leads through digital channels.

Digital & Content Strategy Full digital marketing strategy and content roadmap for India market entry
Website & SEO/SEM New website design and build at logoinfosoft.com; SEO and SEM strategy and execution
Enterprise SoftwareGST & ComplianceGoogle Ads SEO / SEMSocial MediaEmail Marketing
Nielsen India
Market Research & Analytics
Influencer Campaign

#Consumer360 Trending #3 in Mumbai on Event Day

Influencer-led digital campaign for Nielsen's Consumer 360 annual event. Hashtag trended #3 in Mumbai, 4 lakh+ blog reach in one week, mainstream business publications amplified keynote coverage.

Influencer MarketingEvent PRSocial Media
Datavail Inc.
Database Managed Services · US–India
LinkedIn Campaign

Employer Branding & Talent Pipeline — 300%+ Projected ROI

LinkedIn employer branding programme across 3 Indian cities. 250+ database professionals engaged, 100+ verified CVs in a 2-month pilot. Projected ROI exceeded 300% against standard hiring cost benchmarks.

Employer BrandingLinkedInTalent Marketing

Additional client engagements available on request. Specific commercial details remain confidential.

Recognition

Acknowledged among India's
top marketing leaders

2018
★

Top 100 Influential Marketing Leaders

World Marketing Congress — Featured for the second consecutive time, recognised for sustained excellence in digital transformation and integrated marketing leadership.

2016
★

Top 100 Influential Marketing Leaders

World Digital Marketing Congress, Mumbai — Recognised for pioneering digital brand strategy and integrated marketing across India's IT sector.

2019–20
★

Dell Marketing Excellence Award

Won Marketing Excellence Award for client work. Invited by Dell to present Integrated Marketing Best Practices to 100+ Global Marketing Heads at Melbourne, Australia.

Visiting Faculty — Marketing & Entrepreneurship
VESIM IBS Mumbai SPTBI TSCFM SJSOM — IIT Bombay
A Differentiator Worth Noting

You keep the capability
long after the engagement ends.

01

Right hiring from Day One

Harish defines the team structure you need and guides each hire — right profiles, not just available candidates.

02

Mentored throughout the engagement

The team works alongside Harish — absorbing strategy, campaign discipline, and best-practice processes by doing.

03

Systems that outlast the retainer

Playbooks, vendor relationships, and dashboards are handed over — the team operates confidently after exit.

→

Permanent marketing capability — not a dependency

The goal is a team and a culture that runs without Harish. That's the return on a Business Mojo engagement.

What Clients Say

In their own words

"

Harish is one of the most consistently creative people that I know. He has a deep insight into the marketing technology and understands our IT Systems Integration business. As an entrepreneur, I usually find myself far too busy with the demands of running my company to address the larger picture of expanding my business. I am glad that Harish has taken over the marketing function of Galaxy since last two years, and has given us several strategies and tactics to grow our company.

Sanjay Patodia
CEO & Director, Galaxy Office Automation  ·  2020
"

I must say it is a very committed unit that he leads! He has done some great work with me. The campaigns we ran helped me simplify our sourcing & screening processes, grow the hiring pipeline and further promote the employer brand. He is very responsive, adaptable and driven to achieve desired results. Also he has managed some great events over the years. Will definitely continue to work with him and recommend him to others too!

Ritesh Advani
Director HR, Datavail  ·  2020
"

It is extremely productive experience working with BusinessMojo at Trekbin. Harish & team is focused, quick and extremely responsive. Harish's wide and deep experience in branding and marketing helped us to build right strategy and execute successfully. His team has done sampling basis market study & analysis to understand our target audience and build personalize campaign.

Vinod Birla
VP, Trekbin Technologies  ·  2017

Recommendations verified on LinkedIn ↗

Is This You?

The client this practice
is built for

Business Mojo works with a small number of clients at any one time. Each engagement gets Harish's full personal attention — not a junior team with his name on the door.

  • IT Solutions, IT Services, Technology Distribution, or Tech Startup
  • Established or growing — founder-led with a genuine growth ambition
  • Strong on delivery — ready to get equally strong on marketing
  • No dedicated senior marketing leadership currently in place
  • OEM partnerships with Dell, IBM, Microsoft, AWS, Cisco, or similar
  • Based in Mumbai or with significant operations in India
Not the right fit if —

You're looking for a social media manager, a performance marketing agency, or someone to execute without a seat at the leadership table. This is a strategic engagement — it works when the founder is involved and marketing is treated as a business function, not a support cost.

"Every IT company I have worked with had the product, the talent, and the delivery capability to compete at the next level. What they were missing was not resources — it was a clear market identity and the structured marketing to express it. That gap is always closable. But it requires someone who understands both the technology and the market."
— Harish Keswani, Founder, Business Mojo
Get in Touch

A 30-minute conversation
costs nothing.
Waiting does.

If you're an IT company founder or MD in Mumbai who knows marketing deserves more attention but hasn't found the right person to lead it — this is the conversation to have. No pitch deck. No proposal upfront. Just a direct, honest discussion about your situation.

✉ Email Harish at Business Mojo
☎ Call Harish Keswani
◇ Mumbai, India
in linkedin.com/in/harishkeswani

I respond within one business day.

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