/* ═══════════════════════════════════════════════════
   BUSINESS MOJO — CONSULTING CMO WEBSITE v2
   Palette: #C8102E (crimson) · #1A1A1A (near-black) · #3D3D3D (dark grey)
            #555555 (mid grey) · #F2F2F2 (light grey bg) · #FFFFFF (white)
   ═══════════════════════════════════════════════════ */

:root {
  --red:         #C8102E;
  --red-dark:    #A00D24;
  --red-light:   #F5E0E4;
  --black:       #111111;
  --charcoal:    #1A1A1A;
  --grey-dark:   #3D3D3D;
  --grey-text:   #555555;
  --grey-mid:    #777777;
  --grey-rule:   #CCCCCC;
  --grey-bg:     #F2F2F2;
  --grey-light:  #E5E5E5;
  --white:       #FFFFFF;
  --off-white:   #FAFAFA;

  --font-display: 'Cormorant Garamond', Georgia, serif;
  --font-body:    'DM Sans', system-ui, sans-serif;

  --transition: 0.25s ease;
  --shadow-sm: 0 1px 4px rgba(0,0,0,0.08);
  --shadow:    0 3px 20px rgba(0,0,0,0.09);
  --shadow-lg: 0 8px 40px rgba(0,0,0,0.13);
}

/* ── RESET ── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; font-size: 16px; }
body {
  font-family: var(--font-body);
  color: var(--charcoal);
  background: var(--white);
  line-height: 1.7;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
button { cursor: pointer; border: none; background: none; font: inherit; }

/* ── CONTAINER ── */
.container {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 2.5rem;
}

/* ── SECTION ── */
.section { padding: 6rem 0; }

/* ── LABELS ── */
.section-label {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1rem;
  display: block;
}

/* ── HEADINGS ── */
.section-title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw, 3.1rem);
  font-weight: 400;
  line-height: 1.15;
  color: var(--charcoal);
  margin-bottom: 1.5rem;
}
.section-title em { font-style: italic; color: var(--red); }

/* ── BUTTONS ── */
.btn-primary {
  display: inline-block;
  background: var(--red);
  color: var(--white) !important;
  padding: 0.9rem 2.2rem;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: 2px solid var(--red);
  transition: var(--transition);
}
.btn-primary:hover { background: var(--red-dark); border-color: var(--red-dark); }

.btn-ghost {
  display: inline-block;
  background: transparent;
  color: var(--charcoal) !important;
  padding: 0.9rem 2.2rem;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: 2px solid var(--charcoal);
  transition: var(--transition);
}
.btn-ghost:hover { background: var(--charcoal); color: var(--white) !important; }

.btn-outline-white {
  display: inline-block;
  background: transparent;
  color: var(--white) !important;
  padding: 0.7rem 1.6rem;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: 2px solid rgba(255,255,255,0.7);
  transition: var(--transition);
}
.btn-outline-white:hover { background: rgba(255,255,255,0.15); border-color: var(--white); }

.btn-sm { padding: 0.6rem 1.4rem !important; font-size: 0.75rem !important; }
.btn-full { width: 100%; text-align: center; }

/* ══════════════════════════════════════
   NAVIGATION
══════════════════════════════════════ */
#navbar {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 999;
  background: rgba(255,255,255,0.97);
  border-bottom: 1px solid var(--grey-rule);
  backdrop-filter: blur(8px);
  transition: box-shadow var(--transition);
}
#navbar.scrolled { box-shadow: var(--shadow); }

.nav-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 2.5rem;
  height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.nav-logo img { height: 40px; width: auto; }

.nav-links {
  display: flex;
  align-items: center;
  gap: 2.2rem;
}
.nav-links a {
  font-size: 0.8rem;
  font-weight: 400;
  letter-spacing: 0.03em;
  color: var(--grey-dark);
  transition: color var(--transition);
}
.nav-links a:hover,
.nav-links a.active { color: var(--red); }

.nav-cta {
  background: var(--red) !important;
  color: var(--white) !important;
  padding: 0.5rem 1.3rem !important;
  font-size: 0.76rem !important;
  font-weight: 600 !important;
  letter-spacing: 0.09em !important;
  text-transform: uppercase;
  border: 2px solid var(--red);
  transition: var(--transition) !important;
}
.nav-cta:hover { background: var(--red-dark) !important; border-color: var(--red-dark) !important; }

.hamburger { display: none; flex-direction: column; gap: 5px; }
.hamburger span { display: block; width: 24px; height: 2px; background: var(--charcoal); transition: var(--transition); }

/* ══════════════════════════════════════
   HERO
══════════════════════════════════════ */
.hero {
  min-height: 100vh;
  background: var(--white);
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding-top: 72px;
  position: relative;
  overflow: hidden;
}

.hero-grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(200,16,46,0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(200,16,46,0.035) 1px, transparent 1px);
  background-size: 80px 80px;
  pointer-events: none;
}
.hero::after {
  content: '';
  position: absolute;
  top: 5%; right: -8%;
  width: 560px; height: 560px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(200,16,46,0.045) 0%, transparent 70%);
  pointer-events: none;
}

.hero-content {
  max-width: 1180px;
  margin: 0 auto;
  padding: 4rem 2.5rem 2rem;
  position: relative;
  z-index: 1;
}

.hero-eyebrow {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1.8rem;
  display: flex;
  align-items: center;
  gap: 1rem;
}
.eyebrow-line {
  display: block;
  width: 40px;
  height: 2px;
  background: var(--red);
}

.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(3rem, 7vw, 5.8rem);
  font-weight: 300;
  line-height: 1.05;
  color: var(--charcoal);
  max-width: 820px;
  margin-bottom: 2rem;
}
.hero-headline em { font-style: italic; color: var(--red); }

.hero-sub {
  font-size: 1.05rem;
  color: var(--grey-text);
  max-width: 600px;
  line-height: 1.8;
  margin-bottom: 3rem;
  font-weight: 300;
}

.hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; }

.hero-stat-bar {
  max-width: 1180px;
  margin: 4rem auto 0;
  padding: 0 2.5rem;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 2px solid var(--grey-light);
  position: relative;
  z-index: 1;
}
.stat { padding: 2.5rem 1.5rem; display: flex; flex-direction: column; gap: 0.4rem; }
.stat:first-child { padding-left: 0; }
.stat-num {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 500;
  color: var(--red);
  line-height: 1;
}
.stat-label { font-size: 0.76rem; color: var(--grey-text); line-height: 1.45; font-weight: 400; }
.stat-divider { width: 1px; background: var(--grey-rule); align-self: stretch; margin: 1.5rem 0; }

/* ══════════════════════════════════════
   PROVOCATION BAND
══════════════════════════════════════ */
.provocation-band {
  background: var(--charcoal);
  padding: 4rem 0;
}
.provocation-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  gap: 0;
  align-items: center;
}
.provoc-divider {
  width: 1px;
  background: rgba(255,255,255,0.15);
  align-self: stretch;
  margin: 0 2rem;
}
.provoc-item {
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  padding: 0.5rem 0;
}
.provoc-q {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-style: italic;
  color: rgba(255,255,255,0.55);
  line-height: 1.4;
}
.provoc-a {
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--white);
  line-height: 1.5;
  padding-left: 1rem;
  border-left: 2px solid var(--red);
}

/* ══════════════════════════════════════
   URGENCY SECTION
══════════════════════════════════════ */
.urgency-section { background: var(--grey-bg); }
.urgency-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: start;
}
.urgency-text p {
  color: var(--grey-text);
  font-size: 0.95rem;
  line-height: 1.85;
  margin-bottom: 1.2rem;
}
.urgency-text strong { color: var(--charcoal); }

.urgency-cards {
  display: flex;
  flex-direction: column;
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
}
.urgency-card {
  background: var(--white);
  padding: 2rem;
}
.urgency-card--accent {
  background: var(--red);
}
.urgency-card--accent h4 { color: var(--white); }
.urgency-card--accent p { color: rgba(255,255,255,0.88); }
.urgency-card--accent .urgency-icon { color: rgba(255,255,255,0.6); }

.urgency-icon { font-size: 1.2rem; color: var(--red); margin-bottom: 0.7rem; }
.urgency-card h4 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.6rem;
  line-height: 1.3;
}
.urgency-card p {
  font-size: 0.83rem;
  color: var(--grey-text);
  line-height: 1.75;
}

/* ══════════════════════════════════════
   ABOUT
══════════════════════════════════════ */
.about-section { background: var(--white); }

.about-grid {
  display: grid;
  grid-template-columns: 320px 1fr;
  gap: 5rem;
  align-items: start;
}

/* Smaller photo */
.about-photo-frame {
  position: relative;
  width: 280px;
}
.about-photo-frame img {
  width: 100%;
  aspect-ratio: 3/4;
  object-fit: cover;
  object-position: center top;
  display: block;
}
.about-accent-box {
  position: absolute;
  bottom: -1.2rem;
  right: -1.2rem;
  background: var(--red);
  color: var(--white);
  padding: 1rem 1.4rem;
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}
.about-accent-box span {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 500;
}
.about-accent-box .accent-title {
  font-family: var(--font-body);
  font-size: 0.65rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  opacity: 0.85;
  font-weight: 400;
}

/* Differentiator points */
.differentiator-block {
  display: flex;
  flex-direction: column;
  gap: 1.8rem;
  margin-bottom: 2rem;
}
.diff-point {
  display: grid;
  grid-template-columns: 40px 1fr;
  gap: 1rem;
  align-items: start;
  padding-bottom: 1.8rem;
  border-bottom: 1px solid var(--grey-light);
}
.diff-point:last-child { border-bottom: none; padding-bottom: 0; }

.diff-icon {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 300;
  color: var(--red);
  line-height: 1.3;
}
.diff-point strong {
  display: block;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--charcoal);
  margin-bottom: 0.4rem;
  letter-spacing: 0.02em;
}
.diff-point p {
  font-size: 0.85rem;
  color: var(--grey-text);
  line-height: 1.75;
}

.about-affiliations {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.5rem;
}
.affil-tag {
  font-size: 0.71rem;
  font-weight: 400;
  color: var(--grey-dark);
  border: 1px solid var(--grey-rule);
  padding: 0.3rem 0.8rem;
  background: var(--grey-bg);
}

/* ══════════════════════════════════════
   THE CMO CASE (WHY)
══════════════════════════════════════ */
.why-section { background: var(--grey-bg); }

.section-header-centered {
  text-align: center;
  max-width: 720px;
  margin: 0 auto 4rem;
}
.section-subtitle {
  font-size: 0.95rem;
  color: var(--grey-text);
  line-height: 1.85;
}

/* Cost grid */
.cost-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
  margin-bottom: 4rem;
}
.cost-card {
  background: var(--white);
  padding: 2.2rem 2rem;
}
.cost-num {
  font-family: var(--font-display);
  font-size: 2rem;
  color: var(--grey-rule);
  margin-bottom: 0.8rem;
  line-height: 1;
}
.cost-card h4 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.7rem;
  line-height: 1.25;
}
.cost-card p {
  font-size: 0.83rem;
  color: var(--grey-text);
  line-height: 1.75;
}
.cost-card--cta {
  background: var(--charcoal);
}
.cost-card--cta h4 { color: var(--white); }
.cost-card--cta p { color: rgba(255,255,255,0.72); }
.cta-arrow {
  font-size: 2rem;
  color: var(--red);
  margin-bottom: 0.8rem;
  line-height: 1;
}

/* Comparison table */
.compare-wrap { margin-top: 2rem; }
.compare-table-outer { overflow-x: auto; border: 1px solid var(--grey-rule); }
.compare-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.84rem;
}
.compare-table th,
.compare-table td {
  padding: 0.9rem 1.3rem;
  text-align: center;
  border-bottom: 1px solid var(--grey-light);
  border-right: 1px solid var(--grey-light);
}
.compare-table th:last-child,
.compare-table td:last-child { border-right: none; }
.compare-table tbody tr:last-child td { border-bottom: none; }

.compare-table thead { background: var(--charcoal); }
.compare-table th {
  color: var(--white);
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 0.78rem;
  letter-spacing: 0.03em;
  line-height: 1.4;
}
.compare-table small {
  display: block;
  font-size: 0.68rem;
  opacity: 0.65;
  font-weight: 400;
  margin-top: 0.2rem;
}
.th-item { text-align: left !important; }
.th-bm { background: var(--red) !important; }

.compare-table tbody tr:nth-child(even) { background: var(--grey-bg); }
.compare-table tbody tr:hover { background: #EBEBEB; }

.td-item {
  text-align: left !important;
  font-weight: 500;
  color: var(--grey-dark);
  background: var(--white) !important;
}
.td-bm {
  background: var(--red-light) !important;
  color: var(--red) !important;
  font-weight: 600;
}

/* ══════════════════════════════════════
   SERVICES
══════════════════════════════════════ */
.services-section { background: var(--white); }

.section-header-row {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 3rem;
  align-items: end;
  margin-bottom: 3.5rem;
}
.section-intro-text {
  color: var(--grey-text);
  font-size: 0.95rem;
  line-height: 1.85;
  padding-bottom: 0.5rem;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
}
.service-card {
  background: var(--white);
  padding: 2.5rem 2rem;
  transition: background var(--transition);
}
.service-card:hover { background: var(--off-white); }
.service-card--featured { background: var(--grey-bg); }
.service-card--featured:hover { background: #EAEAEA; }
.service-card--highlight {
  background: var(--charcoal);
}
.service-card--highlight:hover { background: #111; }
.service-card--highlight h3 { color: var(--white); }
.service-card--highlight p { color: rgba(255,255,255,0.72); }
.service-card--highlight .service-list li { color: rgba(255,255,255,0.8); }
.service-card--highlight .service-list li::before { background: var(--red); }

.service-num {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 300;
  color: var(--grey-light);
  margin-bottom: 1rem;
  line-height: 1;
}
.service-card--highlight .service-num { color: rgba(255,255,255,0.12); }

.service-card h3 {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.8rem;
  line-height: 1.25;
}
.service-card p {
  font-size: 0.84rem;
  color: var(--grey-text);
  line-height: 1.78;
  margin-bottom: 1.2rem;
}
.service-list { display: flex; flex-direction: column; gap: 0.5rem; }
.service-list li {
  font-size: 0.8rem;
  color: var(--grey-dark);
  padding-left: 1rem;
  position: relative;
}
.service-list li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.6em;
  width: 4px; height: 4px;
  background: var(--red);
  border-radius: 50%;
}

.retainer-badge {
  display: inline-block;
  background: var(--red);
  color: var(--white);
  font-size: 0.63rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.25rem 0.75rem;
  margin-bottom: 1rem;
}

.engagement-models {
  margin-top: 3.5rem;
  padding-top: 3rem;
  border-top: 1px solid var(--grey-rule);
}
.models-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
.model-pill {
  display: flex;
  gap: 1.2rem;
  align-items: flex-start;
  padding: 1.8rem;
  border: 1px solid var(--grey-rule);
  background: var(--grey-bg);
}
.model-icon { font-size: 1.3rem; color: var(--red); flex-shrink: 0; line-height: 1; margin-top: 0.1rem; }
.model-pill strong { display: block; font-size: 0.88rem; font-weight: 600; color: var(--charcoal); margin-bottom: 0.4rem; }
.model-pill p { font-size: 0.8rem; color: var(--grey-text); line-height: 1.6; margin: 0; }

/* ══════════════════════════════════════
   WORK
══════════════════════════════════════ */
.work-section { background: var(--grey-bg); }
.work-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
  margin-top: 3rem;
}
.work-card {
  background: var(--white);
  padding: 2.5rem;
  transition: background var(--transition);
}
.work-card:hover { background: var(--off-white); }
.work-card--large { grid-column: 1 / -1; background: var(--white); }
.work-card--large:hover { background: var(--off-white); }

.work-card-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  margin-bottom: 1.2rem;
  gap: 1rem;
}
.client-name { font-weight: 600; font-size: 0.92rem; color: var(--charcoal); letter-spacing: 0.02em; }
.client-meta { font-size: 0.74rem; color: var(--grey-mid); margin-top: 0.2rem; }
.work-tag {
  font-size: 0.63rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--red);
  border: 1px solid var(--red);
  padding: 0.25rem 0.75rem;
  white-space: nowrap;
  flex-shrink: 0;
}
.work-title {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 500;
  color: var(--charcoal);
  line-height: 1.25;
  margin-bottom: 0.8rem;
}
.work-desc {
  font-size: 0.84rem;
  color: var(--grey-text);
  line-height: 1.82;
  margin-bottom: 1.5rem;
}
.work-outcomes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-bottom: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--grey-light);
}
.outcome-label {
  display: block;
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.4rem;
}
.outcome-detail { font-size: 0.8rem; color: var(--grey-dark); line-height: 1.5; }
.work-domains { display: flex; flex-wrap: wrap; gap: 0.5rem; }
.work-domains span {
  font-size: 0.7rem;
  color: var(--grey-text);
  background: var(--grey-bg);
  padding: 0.25rem 0.7rem;
  border: 1px solid var(--grey-rule);
}
.work-footer-note {
  margin-top: 2rem;
  text-align: center;
  font-size: 0.78rem;
  color: var(--grey-mid);
}

/* ══════════════════════════════════════
   RECOGNITION
══════════════════════════════════════ */
.recognition-section { background: var(--white); }
.awards-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
  margin-top: 3rem;
}
.award-card { background: var(--white); padding: 2.5rem 2rem; }
.award-year {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--grey-mid);
  margin-bottom: 0.8rem;
}
.award-icon { font-size: 1.4rem; color: var(--red); margin-bottom: 1rem; }
.award-card h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.7rem;
  line-height: 1.3;
}
.award-card p { font-size: 0.83rem; color: var(--grey-text); line-height: 1.72; }

.teaching-row {
  margin-top: 3rem;
  padding-top: 2.5rem;
  border-top: 1px solid var(--grey-rule);
}
.teaching-label {
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--grey-dark);
  margin-bottom: 1.2rem;
}
.institutes-row { display: flex; flex-wrap: wrap; gap: 0.8rem; }
.institutes-row span {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 500;
  color: var(--charcoal);
  padding: 0.5rem 1.2rem;
  border: 1px solid var(--grey-rule);
  background: var(--grey-bg);
}

/* ══════════════════════════════════════
   IDEAL CLIENT
══════════════════════════════════════ */
.ideal-section { background: var(--grey-bg); }
.ideal-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: start;
}
.ideal-text p { font-size: 0.9rem; color: var(--grey-text); line-height: 1.82; margin-bottom: 1rem; }
.ideal-list {
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}
.ideal-list li {
  font-size: 0.87rem;
  color: var(--grey-dark);
  padding-left: 1.2rem;
  position: relative;
  line-height: 1.5;
}
.ideal-list li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.58em;
  width: 5px; height: 5px;
  background: var(--red);
  border-radius: 50%;
}
.not-right-for p {
  font-size: 0.83rem !important;
  color: var(--grey-text) !important;
}

.ideal-quote {
  padding: 3rem;
  border-left: 3px solid var(--red);
  background: var(--white);
}
.ideal-quote blockquote {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-style: italic;
  font-weight: 300;
  color: var(--charcoal);
  line-height: 1.65;
  margin-bottom: 1.5rem;
}
.ideal-quote cite {
  font-size: 0.76rem;
  font-style: normal;
  color: var(--grey-mid);
  letter-spacing: 0.05em;
  font-weight: 500;
}

/* ══════════════════════════════════════
   CONTACT
══════════════════════════════════════ */
.contact-section { background: var(--white); }
.contact-inner {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 5rem;
  align-items: start;
}
.contact-text p { color: var(--grey-text); font-size: 0.9rem; line-height: 1.85; margin-bottom: 2rem; }

.contact-details { display: flex; flex-direction: column; gap: 1rem; }
.contact-item {
  display: flex;
  align-items: center;
  gap: 1rem;
  font-size: 0.88rem;
  color: var(--grey-dark);
}
.contact-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 34px; height: 34px;
  background: var(--grey-bg);
  border: 1px solid var(--grey-rule);
  font-size: 0.85rem;
  color: var(--red);
  flex-shrink: 0;
  font-weight: 700;
}
.contact-item a { color: var(--grey-dark); transition: color var(--transition); }
.contact-item a:hover { color: var(--red); }

.contact-form-wrap {
  background: var(--grey-bg);
  padding: 2.5rem;
  border: 1px solid var(--grey-rule);
}
.contact-form { display: flex; flex-direction: column; gap: 1.2rem; }
.form-group { display: flex; flex-direction: column; gap: 0.4rem; }
.form-group label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--grey-dark);
}
.form-group input,
.form-group textarea,
.form-group select {
  font-family: var(--font-body);
  font-size: 0.88rem;
  color: var(--charcoal);
  background: var(--white);
  border: 1px solid var(--grey-rule);
  padding: 0.75rem 1rem;
  outline: none;
  transition: border-color var(--transition);
  width: 100%;
  border-radius: 0;
  appearance: none;
}
.form-group input:focus,
.form-group textarea:focus,
.form-group select:focus { border-color: var(--red); }
.form-group textarea { resize: vertical; }
.form-note { font-size: 0.72rem; color: var(--grey-mid); text-align: center; margin-top: 0.3rem; }

/* ══════════════════════════════════════
   FOOTER
══════════════════════════════════════ */
.footer { background: var(--charcoal); color: var(--white); padding: 3.5rem 0 2rem; }
.footer-inner { display: flex; flex-direction: column; gap: 0; }
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  padding-bottom: 2rem;
  border-bottom: 1px solid rgba(255,255,255,0.12);
  margin-bottom: 1.5rem;
}
.footer-logo { display: flex; flex-direction: column; gap: 0.6rem; }
.footer-logo img { height: 34px; width: auto; max-width: none; display: block; }
.footer-tagline { font-size: 0.75rem; color: rgba(255,255,255,0.4); letter-spacing: 0.07em; }

.footer-links { display: flex; gap: 2rem; flex-wrap: wrap; align-items: center; }
.footer-links a {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.5);
  letter-spacing: 0.04em;
  transition: color var(--transition);
}
.footer-links a:hover { color: var(--white); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.4rem;
}
.footer-bottom p { font-size: 0.72rem; color: rgba(255,255,255,0.3); }

/* ══════════════════════════════════════
   SCROLL ANIMATIONS
══════════════════════════════════════ */
.fade-up {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.55s ease, transform 0.55s ease;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ══════════════════════════════════════
   MOBILE NAV
══════════════════════════════════════ */
.nav-open .nav-links {
  display: flex !important;
  flex-direction: column;
  position: fixed;
  top: 72px; left: 0; right: 0;
  background: var(--white);
  padding: 2rem 2.5rem;
  border-top: 1px solid var(--grey-rule);
  gap: 1.5rem;
  z-index: 998;
  box-shadow: var(--shadow-lg);
}

/* ══════════════════════════════════════
   RESPONSIVE
══════════════════════════════════════ */
@media (max-width: 1024px) {
  .services-grid { grid-template-columns: repeat(2, 1fr); }
  .hero-stat-bar { grid-template-columns: repeat(2, 1fr); }
  .stat-divider:nth-child(6) { display: none; }
  .urgency-inner { grid-template-columns: 1fr; gap: 3rem; }
  .cost-grid { grid-template-columns: repeat(2, 1fr); }
  .work-outcomes { grid-template-columns: 1fr; gap: 1rem; }
  .about-grid { grid-template-columns: 240px 1fr; gap: 3.5rem; }
  .about-photo-frame { width: 100%; }
}

@media (max-width: 768px) {
  .section { padding: 3.5rem 0; }
  .container { padding: 0 1.5rem; }
  .hamburger { display: flex; }
  .nav-links { display: none; }

  .hero-content { padding: 3rem 1.5rem 2rem; }
  .hero-stat-bar { grid-template-columns: 1fr 1fr; padding: 0 1.5rem; }
  .stat-divider { display: none; }

  .provocation-grid { grid-template-columns: 1fr; gap: 2rem; }
  .provoc-divider { width: 100%; height: 1px; margin: 0; }

  .about-grid,
  .why-inner,
  .ideal-inner,
  .contact-inner { grid-template-columns: 1fr; gap: 3rem; }
  .about-photo-frame { width: 260px; }
  .about-accent-box { right: 0; }

  .section-header-row { grid-template-columns: 1fr; gap: 1rem; }
  .services-grid { grid-template-columns: 1fr; }
  .models-row { grid-template-columns: 1fr; }
  .awards-row { grid-template-columns: 1fr; }
  .work-grid { grid-template-columns: 1fr; }
  .work-card--large { grid-column: 1; }
  .work-card-header { flex-direction: column; gap: 0.8rem; }
  .cost-grid { grid-template-columns: 1fr; }

  .footer-top { flex-direction: column; gap: 2rem; }
  .footer-bottom { flex-direction: column; text-align: center; }
}

@media (max-width: 480px) {
  .hero-headline { font-size: 2.6rem; }
  .section-title { font-size: 1.9rem; }
  .hero-actions { flex-direction: column; }
  .hero-actions .btn-primary,
  .hero-actions .btn-ghost { text-align: center; }
  .hero-stat-bar { grid-template-columns: 1fr; }
}

/* ══════════════════════════════════════
   NEW LOGO (white background — no filter needed)
══════════════════════════════════════ */
.nav-logo img {
  height: 44px;
  width: auto;
  display: block;
}
.footer-logo img {
  height: 38px;
  width: auto;
  max-width: none;
  display: block;
  background: #ffffff;
  padding: 5px 10px;
  border-radius: 3px;
  object-fit: contain;
}

/* ══════════════════════════════════════
   CREDENTIAL STRIP (replaces stat-bar)
══════════════════════════════════════ */
.credential-strip {
  max-width: 1180px;
  margin: 3.5rem auto 0;
  padding: 0 2.5rem;
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: center;
  border-top: 2px solid var(--grey-light);
  position: relative;
  z-index: 1;
}
.cred-item {
  display: flex;
  align-items: flex-start;
  gap: 1rem;
  padding: 2.2rem 1.5rem;
}
.cred-item:first-child { padding-left: 0; }
.cred-icon {
  font-size: 1.1rem;
  color: var(--red);
  flex-shrink: 0;
  margin-top: 0.15rem;
}
.cred-item strong {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--charcoal);
  margin-bottom: 0.3rem;
  line-height: 1.3;
}
.cred-item span {
  font-size: 0.76rem;
  color: var(--grey-text);
  line-height: 1.5;
  display: block;
}
.cred-divider {
  width: 1px;
  height: 60px;
  background: var(--grey-rule);
  flex-shrink: 0;
}

/* ══════════════════════════════════════
   FIX: Service card numbers — white on light bg
══════════════════════════════════════ */
.service-card .service-num {
  color: var(--grey-rule) !important;
}
.service-card--featured .service-num {
  color: #CCCCCC !important;
}
.service-card--highlight .service-num {
  color: rgba(255,255,255,0.12) !important;
}

/* ══════════════════════════════════════
   GALAXY CARD — full width like Wysetek
══════════════════════════════════════ */
.work-card--galaxy {
  grid-column: 1 / -1;
  background: var(--grey-bg) !important;
}

/* ══════════════════════════════════════
   TEAM BUILDING SECTION
══════════════════════════════════════ */
.team-section { background: var(--charcoal); }
.team-section .section-label { color: rgba(200,16,46,0.9); }
.team-section .section-title { color: var(--white); }
.team-section .section-title em { color: var(--red); }

.team-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: start;
}
.team-text p {
  color: rgba(255,255,255,0.7);
  font-size: 0.9rem;
  line-height: 1.85;
  margin-bottom: 1.2rem;
}
.team-text strong { color: var(--white); }

.team-pillars {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.08);
}
.team-pillar {
  background: rgba(255,255,255,0.04);
  padding: 1.8rem;
}
.team-pillar--accent {
  background: var(--red);
  grid-column: auto;
}
.pillar-num {
  font-family: var(--font-display);
  font-size: 1.8rem;
  font-weight: 300;
  color: rgba(255,255,255,0.2);
  margin-bottom: 0.6rem;
  line-height: 1;
}
.team-pillar--accent .pillar-num { color: rgba(255,255,255,0.4); }
.team-pillar h4 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 500;
  color: var(--white);
  margin-bottom: 0.6rem;
  line-height: 1.3;
}
.team-pillar p {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.65);
  line-height: 1.72;
}
.team-pillar--accent p { color: rgba(255,255,255,0.88); }

/* ══════════════════════════════════════
   TESTIMONIALS SECTION
══════════════════════════════════════ */
.testimonials-section { background: var(--grey-bg); }
.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--grey-rule);
  border: 1px solid var(--grey-rule);
  margin-top: 3rem;
}
.testimonial-card {
  background: var(--white);
  padding: 2.5rem 2rem;
  display: flex;
  flex-direction: column;
  gap: 1.2rem;
}
.testimonial-quote-mark {
  font-family: var(--font-display);
  font-size: 4rem;
  color: var(--red);
  line-height: 0.6;
  font-weight: 300;
  margin-bottom: 0.5rem;
}
.testimonial-text {
  font-size: 0.87rem;
  color: var(--grey-text);
  line-height: 1.82;
  font-style: italic;
  flex: 1;
}
.testimonial-author {
  padding-top: 1.2rem;
  border-top: 1px solid var(--grey-light);
}
.testimonial-name {
  font-weight: 600;
  font-size: 0.88rem;
  color: var(--charcoal);
  margin-bottom: 0.2rem;
}
.testimonial-title {
  font-size: 0.75rem;
  color: var(--grey-mid);
  letter-spacing: 0.03em;
}
.testimonials-note {
  margin-top: 1.5rem;
  text-align: center;
  font-size: 0.75rem;
  color: var(--grey-mid);
}
.testimonials-note a {
  color: var(--red);
  text-decoration: underline;
  text-underline-offset: 2px;
}

/* ══════════════════════════════════════
   RESPONSIVE — new sections
══════════════════════════════════════ */
@media (max-width: 1024px) {
  .credential-strip { grid-template-columns: 1fr 1fr; }
  .cred-divider:nth-child(4) { display: none; }
  .team-inner { grid-template-columns: 1fr; gap: 3rem; }
}
@media (max-width: 768px) {
  .credential-strip { grid-template-columns: 1fr; padding: 0 1.5rem; }
  .cred-divider { display: none; }
  .cred-item { padding: 1.2rem 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
  .team-pillars { grid-template-columns: 1fr; }
  .team-pillar--accent { grid-column: 1; }
  .testimonials-grid { grid-template-columns: 1fr; }
  .work-card--galaxy { grid-column: 1; }
}

/* ══════════════════════════════════════
   V4 REVISIONS
══════════════════════════════════════ */

/* Change 1: Darken all grey body text one shade */
:root {
  --grey-text: #444444;   /* was #555555 */
  --grey-mid: #666666;    /* was #777777 or similar */
}
body { color: #444444; }
p, li, td, .work-desc, .service-list li,
.about-text-col p, .cost-card p,
.urgency-card p, .outcome-detail,
.differentiator-block p { color: #444444; }
.section-subtitle { color: #555555; }

/* Change 4: White text in red AI urgency card */
.urgency-card--white-text h4,
.urgency-card--white-text p,
.urgency-card--white-text .urgency-icon {
  color: #ffffff !important;
}

/* Change 5: Compare section title sizing */
.compare-title {
  font-size: clamp(1.6rem, 2.5vw, 2.2rem);
  margin-bottom: 2rem;
  color: var(--charcoal);
}

/* Change 6: All-white text for Consulting CMO Retainer card */
.service-card--all-white h3,
.service-card--all-white p,
.service-card--all-white .service-num,
.service-card--all-white .service-list li,
.service-card--all-white .retainer-badge {
  color: #ffffff !important;
}

/* Change 7+8: Nielsen + Datavail side-by-side pair */
.work-card-pair {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--grey-rule);
}
.work-card-pair .work-card {
  background: var(--white);
}
@media (max-width: 768px) {
  .work-card-pair { grid-template-columns: 1fr; }
}

/* ══════════════════════════════════════
   V7: Team section — accent box as 4th column (not full width)
══════════════════════════════════════ */
.team-pillars-row .team-pillar--accent {
  background: var(--red);
  grid-column: auto; /* override any previous full-width rule */
}
.team-header {
  text-align: center;
  margin-bottom: 3rem;
}
.team-pillars-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.08);
}
.team-pillars-row .team-pillar {
  background: rgba(255,255,255,0.04);
  padding: 2rem 1.6rem;
}
.team-pillars-row .team-pillar--accent {
  background: var(--red);
}
@media (max-width: 900px) {
  .team-pillars-row { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .team-pillars-row { grid-template-columns: 1fr; }
}

/* ══════════════════════════════════════
   SCROLL-TO-TOP BUTTON
══════════════════════════════════════ */
#scroll-top {
  position: fixed;
  bottom: 2rem;
  right: 2rem;
  width: 44px;
  height: 44px;
  background: var(--red);
  color: #ffffff;
  border: none;
  border-radius: 3px;
  font-size: 1.2rem;
  font-weight: 700;
  line-height: 1;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.3s ease, transform 0.2s ease;
  z-index: 999;
  box-shadow: 0 2px 12px rgba(0,0,0,0.25);
}
#scroll-top.visible {
  opacity: 1;
  pointer-events: auto;
}
#scroll-top:hover {
  transform: translateY(-2px);
  background: #a50d24;
}

/* ══════════════════════════════════════
   V8 CHANGES
══════════════════════════════════════ */

/* Change 1: Prominent section breaks */
.section-label {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.6rem;
  display: flex;
  align-items: center;
  gap: 0.8rem;
}
.section-label::after {
  content: '';
  display: block;
  height: 2px;
  width: 48px;
  background: var(--red);
  flex-shrink: 0;
}

/* Major navigable sections — add visible top rule */
#about, #services, #why, #work, #recognition, #contact {
  border-top: 1px solid var(--grey-rule);
}

/* Section title size bump */
.section-title {
  font-size: clamp(2rem, 4vw, 3rem);
}

/* Change 4: Let's Talk button — red outline on white */
.nav-cta--outline {
  background: transparent !important;
  color: var(--red) !important;
  border: 2px solid var(--red) !important;
  padding: 0.4rem 1.1rem !important;
  border-radius: 2px;
  font-weight: 600;
  transition: background 0.2s, color 0.2s;
}
.nav-cta--outline:hover {
  background: var(--red) !important;
  color: #ffffff !important;
}
/* When nav is scrolled (dark bg), keep it readable */
.nav-scrolled .nav-cta--outline {
  border-color: var(--red) !important;
  color: var(--red) !important;
}
.nav-scrolled .nav-cta--outline:hover {
  background: var(--red) !important;
  color: #ffffff !important;
}

/* Change 5: Screen-reader only utility */
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}
.obf-link { text-decoration: none; color: inherit; }
.obf-link:hover { color: var(--red); }