Fact of 2016: Nearly half the world is online
And almost one-third of the world uses social media, according to the latest global snapshot.
The key statistics for digital, social, and mobile media in 2016 are:
3.42 billion internet users, equaling 46% global penetration
2.31 billion social media users, delivering 31% global penetration
3.79 billion unique mobile users, representing 51% global penetration
1.97 billion mobile social media users, equating to 27% global penetration
Digital India Snapshot
India and Indonesia sit at the lower end of the scale with 28% and 34% internet penetration respectively, but they’re the only 2 countries in the Key 30 that fall below the global average of 46%.
Indian ecommerce market is still at the “Tip of the Ecommerce Iceberg” due to low penetration and low speeds
Internet connection speeds continue to improve too, although the pace of change is still painfully slow in many developing nations. Once again, South Korea claimed top spot in Akamai’s rankings for the world’s fastest average connection speeds, registering an impressive 20.5Mbps – a full 33% faster than second-place Hong Kong. Egypt, Nigeria, India and the Philippines all struggle at the other end of the scale though, each with an average connection speed below 3Mbps. Perhaps in part thanks to these improving speeds, E-commerce use in other parts of the world has also surged in the past twelve months.
GlobalWebIndex data indicating that at least 25% of the national populations of all of top 30 economies except India made an online purchase in the past month. The UK tops the list, with more than three-quarters of the country’s population making at least one purchase on the internet last month
Marketers failing to make the most of data
My interactions with entrepreneurs and marketing heads reveals that despite the volume of data at their disposal, their organisations are poorly equipped to offer a more personalized experience to their customers or prospects.
Lets all wake up to the new digital reality in 2016….facts (& data) based approach help the marketeers size their sales opportunity for digital product sales rather than taking sales targets set by CEOs on face value…